SureFeed Microchip Pet Feeder Review

With five cats in the house and one of them on a limited ingredient diet, mealtimes involve multiple feeding areas, closed doors and close supervision. While looking for a solution to our mealtime woes, I kept coming back to the SureFeed Microchip Pet Feeder.

I reached out to Sure PetCare, a company I’ve featured before on the blog, and asked if they’d like to work with Three Chatty Cats on a review of their microchip feeder. Much to my delight, Sure PetCare sent us five pet feeders for free in exchange for our honest review. All opinions stated here are our own. Three Chatty Cats only shares information we feel would be relevant to our readers. (There are no affiliate links in this blog post.)

What is the SureFeed Microchip Pet Feeder?

Put simply, it’s a sealed pet feeder that only opens for whichever microchip it’s paired with. Depending on your household’s needs, you can pair one pet or multiple pets to a single feeder.

tabby cat selects his pet feeder
Dexter selects his feeder.

Highlights of the SureFeed Microchip Pet Feeder

No stealing food between pets. If one cat is on a prescription or special diet (like Sophie), the feeder ensures that that cat won’t eat another pet’s food.

white cat eats from feeder
Sophie only has access to her feeder.

Here’s a video of Woodrow learning that only his feeder will open for him.

The feeder is also great for multi-species homes.

sad dog can't eat cat's food
“But Mama, eating cat food was my favorite part of the day!”

Sealed dish keeps food fresh longer. The lid on the pet feeder closes while your pet is not eating, ensuring that the food stays fresh longer. This is nice for cats who graze or like to nibble here and there.

Portion control. If you have an overweight cat or one who really likes to eat, the pet feeder will ensure they only eat the amount they’re supposed to.

plump cat waits for food in pet feeder
“That portion control statement was not aimed at me, right?”

Other Features

According to the Sure PetCare website, here are some of the feeder’s other features:

  • Compatible with all identification microchips worldwide & SureFlap RFID collar tags.
  • One SureFlap RFID collar tag included with each feeder.
  • Suitable for both wet and dry food.
  • 6 months of battery life (4 x C cell batteries, not included). A low battery indicator will flash when the batteries need changing.
  • Colorful bowls and mats available to purchase separately (1 gray bowl, 1 gray split bowl, 1 gray mat included with each feeder).
  • Stores up to 32 pet identities in memory. Remembers all registered pets even when the batteries are removed.
  • 3-year warranty.
white cat and siamese cat eating from microchip pet feeders
“Whatcha got over there, Harley? Is it yummy?”

Pairing the Feeder

Pairing each cat with their designated feeder was easy-peasy! However, the speed of pairing depends on the cat’s microchip placement. For example, Olive’s feeder took about 25 seconds to pair. I did her pairing first and thought that length of time might be normal. I figured out later that her chip has shifted from its original placement (more on that later).

buttons on back of feeder
Buttons on back of unit from left to right: open/close lid, add a pet, training function

For all of the other cats, though, the feeder paired within seconds. Here’s a video of Dexter’s feeder pairing. The blinking green light means that it’s in pairing mode. The solid green light means it has been paired. It takes about 5 seconds to pair for him.

Check out Harley’s pairing. His feeder pairs so quickly, if you blink, you’ll miss it!

Note that I placed treats in each feeder for the pairing sessions. These two videos are the first time that either cat saw the feeder. You can see that Harley is a tad cautious, but he decides that treats are more important than caution. #priorities

Using the SureFeed Microchip Pet Feeder

We’ve been using the pet feeders for over a month now. The feeder comes with instructions on how to train your cat to use the feeder over time. Some cats may be skittish around the moving lid. While Dexter is a tad on the skittish side in general, he adapted to using the feeder just fine.

I fed the cats from the feeders with the lids open for several days – with no movement. Later in the week when I closed the lids (I skipped the recommended training of closing them bit by bit over time), all of the cats were fine with the movement. However, Olive experienced some difficulty with getting her feeder to open, which I explain below.

tabby cat eats from pet feeder

We encountered two areas of concern while using the feeders.

Concern #1: Microchip Has Moved

What if my pet’s microchip has moved? As mentioned above with Olive, it took her feeder longer to pair than the others. I also discovered it’s slower to open when she approaches the feeder. It’s clear that her microchip has moved (it’s been over eight years since it has been inserted). At her next vet visit, I’ll ask them to tell me exactly where it is, but I have a feeling it’s actually pretty far down her back.

Note that each feeder comes with an RFID tag in case your pet isn’t microchipped (or like Olive, the chip has moved). However, Olive is adamantly opposed to wearing a collar, so using the RFID tag on a collar is out of the question.

tortie cat with pet dish

I called Sure PetCare customer service, and they were very helpful and friendly. While on the phone, the representative had me press some buttons and do some testing. The feeder responded as expected, but the representative offered to send out a range test kit to ensure the feeder was working properly. I received the kit and the feeder is operating correctly.

While it does take Olive’s feeder longer to recognize her chip, she’s still able to use it just fine. Her feeder takes anywhere from 1 to 5 seconds to open, depending on how she’s standing. But she always eats all of her food throughout the day, so I don’t see it being a problem in the long run.

Concern #2: Sneaky Cats Sneak Food

A repeated complaint in the feeder’s online reviews is that there is no back to the feeder. So, if a cat figures it out, they can eat from the back of the unit while the “paired” cat eats from the front (as long as the paired cat stays put to keep the lid triggered to stay open). The company’s response is to place the unit against a wall. Even with this complaint among some users, the feeder still has a 4.5 out of 5-star rating on Amazon.

In response to the no-back issue, Sure PetCare developed a clear cover that easily snaps onto the unit. However, the cover doesn’t automatically come with the feeder and costs extra (another complaint in the online reviews).

Of course, Sophie figured out how to co-eat with her pal Dexter, so I invested in the covers. And I actually like the look of them on the pet feeders. I purchased them on Amazon for $16.80 each. I see they are now $19.99 – I’m not sure why the jump in price in less than a month. My guess is it has to do with how many are in stock at the time of ordering. Here’s the feeder with the cover.

SureFeed Microchip Pet Feeder with Cover
SureFeed Microchip Pet Feeder with Cover

SureFeed Microchip Pet Feeder Accessories

Speaking of the clear cover, let’s talk about the other accessories. The feeders come with one single bowl, one split bowl and one feeding mat – all gray. I purchased a pink set for Sophie. Even though I labeled each feeder with their names, I figured a different colored dish would help our cat sitter in the future. And just for fun, I also purchased the blue set. It comes in green as well. They also offer a stainless steel bowl set (no mat included).

SureFeed Microchip Pet Feeder
SureFeed Microchip Pet Feeder with optional cover and bowl colors.

Cleaning the Feeder

The pet feeder is easy to clean – just remove the mat to clean off any spilled food and wipe down the inside of the feeder with a damp cloth. Obviously, the bowls are removable and they should be washed by hand. The lid of the feeder pops out easily for cleaning. See how quick and easy it is in this video! (Assistant credit: Woodrow)

The Verdict?

Even with the two concerns listed above, I love the SureFeed Microchip Pet Feeder! And more importantly, the cats eat from them just fine. I’ve definitely found a solution to our previous mealtime woes. All five cats eat in the same room now and there are no closed doors or supervision required. Each cat also knows which feeder is theirs, although I do see Sophie sniffing around to see if she can get into anyone else’s food. Denied!

And as the pet parent, I really like that I can tell exactly how much food each cat has eaten.

tabby cat sitting next to food dish
Woodrow approves!

Purchasing and Discount Code

The feeder is not inexpensive. Each feeder costs $149.99 (USD). But Sure PetCare has been kind enough to offer readers 20% off of their SureFeed Microchip Pet Feeder! Enter discount code chattycats20 at checkout. Code valid until December 31, 2019.

Order at surepetcare.com
Code: chattycats20
Valid until December 31, 2019


Any questions? Ask away and I’ll answer them in the comments! What do you think? Would your cat eat from one of these feeders?

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white cat eats from feeder

21 thoughts on “SureFeed Microchip Pet Feeder Review

  1. A pricey but super easy way to handle portion control, special diets, and “piggy eaters” (those who push their siblings out of the way so THEY can hog their food!). Actually, considering the technology involved, it probably isn’t really pricey….it’s the answer to a lot of problems in multiple cat households for sure. Thanks for the review!

    Hugs, Pam

  2. Ellie eventually got used to our fountain, but Bear did not – he would only drink from it when it was off (the sound bothered him). That’s the closest experience we’ve had with something like this. I’m glad they offer stainless steel bowls because Bear gets acne.

  3. I sure could have used these when I had Hazel (my Hoover cat). I have one cat who is finicky and doesn’t always eat when I put the food down. I have to be vigilant or my newly adopted Hoover cat (why do I always have one who eats everything that isn’t nailed down?) will clean it up. She is an old cat and isn’t microchipped. She also does not wear a collar. Food for thought though. I have a vet visit for her today and I’ll discuss. Thanks. This was a really great review.

  4. I could use outdoor versions, for The ‘O’ Cats! The PO’M will eat, eat, eat!
    However, I like this idea very much, and will play your videos for The Hubby, who will scoff and say that we don’t need to bother, but he forgets how much time he spends daily, managing food bowls!
    An excellent review of the product, and with such darling helper cats, how could you go wrong?
    P.S. Is there a side pocket, so Sophie can store her purse?

  5. Granny remembers those feeders when she was catsitting three kitties and one had diabetes, the other had different food for her stomach and one was healthy. So far so good, but the one with diabetes also found out how to eat the food of the other two, just like you, Sophie😹Thank cat since they knew, they kept an eye on them all while eating. Pawkisses for a Happy meal🐾😽💞

  6. Those are so cool. We could’ve used them when we had Sammy and Moosey. They would try to eat each other’s “snacks” all the time!

  7. We tried 2 feeders years ago that were of different construction with lids that were more secure. Rumpy destroyed them both in 2 days. I would be cautious if you have a large cat who is aggressive about food. I still like these and the concept of using chips is wonderful

  8. If a kitty has triggered it’s bowl, another squeezes in from the front to eat, and the correct kitty is pushed out… is there any fear the 2nd kitty will get trapped by the closing feeder? or will they be able to keep eating? or does it move at just the right speed to encourage them to leave?

    1. Good question! No, the 2nd kitty won’t get trapped. Also, there are three levels of speed to close the lid. So if you have a sneaky kitty, you can have the lid set at its fastest closing speed. It comes set at the middle speed. You’d use the slowest speed for a very skittish cat. And by speed, I mean how quickly (in time) it closes — not that the lid slams shut. The lid itself moves at the same speed for all three settings. I guess I mean to say the delay at which it closes.

  9. Brilliant review. I have very recently purchased two of these feeders and whilst delighted with the overall setting up and performance, I have encountered the same problem with a shifted microchip in one of my cats. Your description of how Olive is dealing with the delayed action of the lid was very reassuring. I did in fact speak with the company this morning and they suggested putting the feeder into extended mode in order for it to read a possible low frequency chip. That didn’t work. I came to the conclusion that Jessie’s chip has shifted and have since tilted the feeder very slightly on the left side and it seems to have done the trick, so far!

    1. That’s interesting to learn about the tilting trick! If the feeder acts up for Olive in the future, I will have to remember that. Thank you!

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