Combining Your Passions and Talents to Create High-Quality Content

Combining Your Passions and Talents to Create High-Quality Content

If you think about what inspired you to start blogging, the clear answer for most pet bloggers would likely be their pets. And that’s no different for me. My cats inspired me to start Three Chatty Cats a little over two years ago.

To go a step further, I’d say that it’s my combined passion for cats, writing and photography that inspired my blog. But are those three passions enough to sustain a blog? Perhaps not. So, let’s go one level deeper…

While my core passions lit the internal spark to create a blog, it’s really my interests, skills and innate talents combined with those passions that truly allow me to create high-quality content for Three Chatty Cats.

If you look at your own blogging journey, perhaps you’ll find it’s the same for you.

BlogPaws Disclosure

Passion Leads the Way

Let’s take a look at passions first, since that’s what usually drives a blogger to start in the first place. My passions are writing, photography and cats.

tabby cat, tortie cat and white cat
Dexter, Olive and Sophie – the Three Chatty Cats!


As far back as I can remember (which pretty much gets me to elementary school), I’ve always been a writer and storyteller. In fact, my bachelor’s degree is in film, emphasis screenwriting (super useful, amiright?). Since I’ve graduated, I’ve continued to write in some form or another. My first job was in a creative marketing department where I wrote newsletters, drafted articles for magazines and created copy for flyers and brochures. All of this history and background in writing has provided me with writing skills that I use on my blog today.

tortie cat yawning
Olive says, “Enough writing. Pet me!”


Much like writing, my fondness for photography has been with me for quite some time. And like writing, I’ve gained photography skills throughout various avenues in my life. In high school, I was on the yearbook staff as the photography editor. This was my first official experience with using a “real” camera and learning how to compose a shot.

Fun tidbit: This was back in the day when we had to develop the film ourselves in a darkroom. It’s a skill I don’t use on the blog, but an interesting experience nonetheless.

black cat with camera
Former foster cat Zest says, “I’m ready for my close-up.”

The Cats (of course!)

It’s clear that I have a passion for anything cat-related. I’ve even adopted two new cats since starting Three Chatty Cats (Woodrow and Harley are offended that it hasn’t been re-branded to Five Chatty Cats). Not only do my cats fill me with love and provide comfort, they also inspire me to create stories through their adorableness, silly antics and general feline awesomeness.

Without Dexter, Olive, Sophie, Woodrow and Harley (phew!), there would be no blog. (Oh, the horrors! Can you imagine?)

Passion Leads the Way, But Talents Sustain the Blog

So, we’ve looked at the passions that inspired me to start blogging. But what allows me to create high-quality content on a consistent basis?

When I delved deeper and did a bit of self-reflection (how introspective of me), I realized the answer was my interests, skills and innate talents.

For me, what it boils down to is that I need to use what I have at my disposal and what I have a natural affinity for to be consistent in producing high-quality content.


I’m sure you’ve heard it before: “Organization is the key to success.” And whether or not you believe that, it certainly applies to me in all facets of my life—work, home and yes, blogging!

I’m a spreadsheet aficionado (raise your paw if you are, too). I create spreadsheets for everything. Perhaps too many spreadsheets (ha, as if that could be a thing).

Organization extends to more than just spreadsheets, though. It could be planning ahead, outlining, even just properly named files and folders on your computer. And while organization might not directly affect creating high-quality content, being organized helps keep my mind in order, which better prepares me to create that content.

cats in baskets
I even organize my cats in baskets.

The Whole Package

What do I mean by that? Branding! Or, the brand. Yes, my blog is a brand. Remember that marketing job I mentioned? Well, in that role, I was selected to be part of a global re-branding team where I helped launch a new brand. I learned that a brand is more than just a logo, tagline and some colors. For my blog, that means my brand should have a consistent voice, tone and messaging throughout all potential reader touchpoints (think Facebook, Instagram, interactions with readers, engagement, how one works with brands, etc.). When I keep this in mind, it helps me say, yes, I’ll include this in a post—or no, that doesn’t fit my brand at all.

white cat looking at computer
Sophie evaluates an early version of the blog. “I think it needs some work, Mama.”


This kind of relates to my background in marketing and branding. When I evaluate something, I’m immediately drawn to whether or not it’s pleasing to the eye. I feel like I have a natural desire to want to see high quality. Or, is it my marketer/graphic designer/artist husband always driving this point home? (We’re just two peas in a quality-driven pod). Naturally, I’ve applied this “desire to see high quality” to my blog in all aspects, including writing, photos, layout, general flow, etc.

It’s important to note, though, that high quality doesn’t equate with perfection. For example, I’ve used less-than-stellar photos because of the reaction they may elicit or the story they tell.

tabby cat and white cat yawning in unison
These recent Wordless Wednesday photos are slightly blurry, but the series of expressions captured was too good not to share.


At heart, am I a researcher? In most aspects of my life, nope. But if I find a weird bump or mark on my cat, you can bet that I call up the ol’ Google and research it like crazy (and if needed, head to the dreaded V-E-T). Researching certainly comes in handy for blogging, too. For posts where outside knowledge or statistics are required, it’s a must. For example, I don’t support declawing cats at all. But to just state that in a post is one thing. To present supporting research of why it’s harmful to a cat helps drive the point home of why declawing shouldn’t be supported or practiced.

Declaw Awareness
A research-heavy post on why declawing is bad for cats.


Personally, I laugh easily and gravitate toward humor whenever possible. I’ve always wanted Three Chatty Cats to be lighthearted and fun, but I’ve recently tried my hand at incorporating more humor into my posts. Besides adorably, sickeningly sweet photos of cats—humor is an easy way to connect with readers. Of course, humor is subjective, but cats and comedy go hand-in-hand. And humor is definitely a useful tool in my proverbial blogging belt.

white cat in police uniform
Sophie takes her humor seriously.

What talents, interests and skills do you use for blogging?

Forget your passions. Well, don’t really forget them. But let’s not focus on those right now. What tools do you use that allow you to create consistent high-quality content for your blog? Is it humor? Stunning graphics? Video editing skills? A desire to continue learning and then educate your readers? Maybe you’re a master with flowcharts and outlines.

What Keeps You Motivated?

I’d be remiss if I didn’t touch on staying motivated in regard to blogging. For me, keeping motivated resulted in an evolution of my blog.

When I first started Three Chatty Cats, I quickly gravitated toward highlighting rescue groups, foster parents, and anyone doing their part to help cats, which in a sense labeled Three Chatty Cats as a cause blog. But finding rescue groups and new people to feature…and then relying on them to respond and send in photos…and then writing and editing everything for three posts a week…well, it was tiring! Blogging fatigue quickly set in.

gray and white tabby cat is tired
Woodrow perfects the “blogging fatigue” face.

So, that’s when I started incorporating posts about my own cats more, and even started writing in their voices sometimes. Ultimately, I found my focus shifting toward my original inspiration—my own cats.

I felt a renewed sense of energy about storytelling (having switched hats from reporter to author) and realized it’s okay to shift focus. And while I still find cause-related topics to write about, that doesn’t need to be the central point of my blog.

And as an added bonus, I had readers comment that variety is a good thing. Apparently, bombarding readers with the same topic over and over and over and (you get the idea!) can be tiring for them as well.

gray and white tabby cat smiling
No more fatigue. Happy once again.

It’s Time for a Recap!

Passions—good. Interests, skills and talents—required.

Essentially, I view my blog as an amalgamation—or a funnel, if you will—of what may seem like disparate pieces of my life coming together. My passions—writing, photography and cats—were the impetus to start my blog. But my interests, skills and innate talents allow me to stay inspired to continue to produce high-quality content for this creative project known as Three Chatty Cats.

And through that content, I hope readers feel a connection with my cats – through times of laughter or aww-induced moments of gushing. And if readers do feel that connection, then I’ve done my job as a blogger.

tortie cat
“My passion is tuna, my skill is snoozing, and my talent is looking gorgeous. I’m ready to start my tuna blog for beautiful torties…right after this nap.” ~Olive

Everyone has their own story about how they arrived at blogging and what inspires them to keep going. This has been my story. What’s yours? What are your passions? What are your skills and talents? What is your inspiration? Let me guess, does it involve a cat or two?

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  1. That is a great way to look at blogging. I do it just for the fun of it since I have so many cats and they all have a story. I really just like seeing everyone’s cats etc. Have a great day.

    1. Thanks Brian! I hear ya about the fun part. Because if it’s not fun, why do it? :-)

  2. We love visiting your blog, and you have inspired us in many ways! This is such a great post! Our secretary is NOT as organized as you, and she thinks you should lead a workshop at BlogPaws!

    1. Oh, well your secretary is too kind! We love your blog, too, and find inspiration from you as well!

  3. Passion, curiosity and perhaps, sometimes, talent :-P
    At the beginning of my blog there was the idea to create lampshades! And explained everything around them!
    Now, I don’t know, really. Let’s call it a diary. But talent is calling and I have lots of projects in mind, I only need a new workspace :-D
    Happy Five Funny Chatty Cats for Masters of the Universe :lol:

  4. guyz….for sure yur mom izza grate writer N fotoz purrson taker !!! we N joy yur blog N iz glad we sneeked over
    thiz way N finded it :) de food servizz gurl had ta laff bout picturez ina dark room; her can rememburr de Polaroid
    that taked a picture.. N 15 seconds later….TA DA…ther it waz… on card bored ;) ♥♥

    1. I’m glad you stopped by as well and that we also found your blog. Your adventures and mysteries keep us wanting more!

  5. The cats are the story; I just write it down, and nap some images that back it up! And I try to keep it light, and not too wordy. I am in the process of having a blog logo created; then I feel I can move further into my role as cat blogger.

    1. Well, you write their story well and I always love reading your posts. Can’t wait to see your blog logo!!

  6. I always thought you create stellar content, whether they’re rescue stories or your current cat tidbits about the Three chatty Cat’s lives. Actually I’m really loving their retorts and chirps!

    I’m not organized not one bit. I’m a clean freak but not a neat freak and I wish I was more organized with spreadsheets.

    And if Olive ever starts her own tuna blog for torties, Scout is in! MOL

    1. Thank you for the very kind words. The Chirpies are one of the VERY first blogs I found and I am so happy I did! And you could’ve fooled me about being organized. I guess your talents just take over and you produce beautiful content every time. Olive says hi to Scout!

  7. Excellent tips and advice. We’ve always enjoyed your blog. Your writing and photos are top notch!

    1. Thank you! We love visiting Wally, Ernie and Zoey and reading about their daily lives, too!

  8. Great post per usual. TW always loved to write but through my blog she’s learned Photoshop and how to be a better photographer. The humor and my voice has always been there.

    1. Thanks CK! I’d say that TW’s Photoshop skills are top notch and you have beautiful graphics on the blog! And no matter who your typist is, your humor and voice always shine through.

  9. Fantastic post! Your blog is one of our favorites to visit. You are incredibly talented! I think success comes when you’re truly passionate about your topic, and it’s not hard to be passionate about our feline friends!

    1. Thanks Melissa! I love visiting your blog, as you have such a great mix of content. I don’t know how you are able to publish daily with such great content each time! I guess it’s because you’re passionate about Mudpie and everything cat lady!

  10. Your story really is similar in many ways to my human’s, as far as her approach to blogging. She was a writer and photographer before regular people were even using the internet. I’ve found the skills she picked up early on to be very helpful – I’m sure your cats feel the same way!

    1. Thanks for stopping by Summer! Your human clearly has a lot of talents to offer up for your blog. And it definitely shows!

    1. Thanks Ellen. You have been one of the MOST supportive bloggers and I truly appreciate it. And I also love visiting the kitties on your blog (and Gremmie, too!).

    1. Talk about commitment – I don’t think anyone can top you and your commitment to the PAWS cats!

  11. Really a thoughtful post, filled with content that is helping Mom L reflect with me on my blog. We are labeled cause blog as well, even though we never ever intended to be. And we are proud to write about my Paw It Forward projects that Mom L carries out for me. But we won’t ever have top notch photos cuz Mom L can’t figure out that DSLR thingy and her photo edit skills are sub par. But, we are both wondering if my blog needs a do over in design, branding or just plain ole stop doing it. Miss Rachel you gave me a lot to noodle on with Mom L

    1. I’m glad you found it helpful. I really hope your decision is not to stop. Your blog would be missed in the blogging community. But I understand that everyone needs to do what is best for them, whether it’s a re-design, a break or to stop altogether. Hugs to you, Savvy and TKS!

  12. You always have purr-fessional looking photos on your bloggie and high quality content. Mom originally wanted to start a bloggie about historic interiors, but ultimately decided to make the bloggie about her passion – me. Tee hee hee. Mom doesn’t work with spreadsheets, but she makes lists all the time to help her keep somewhat organized.

    1. I think your mom made a good choice focusing on you! I’m a big list maker, too. Lists on paper and in spreadsheets! :-)

  13. You mixed your passions in an all in one, that’s pawsome! We think, that’s how blogging has to be <3 We had so much fun with the laughing picture of Sophie and Dexter…MOL :D You make great pictures, Rachel and great writings too…in one word…or two: just purrfect and wonderful :) Pawkisses for a Happy Weekend :) <3

  14. Well we totally think you have a wonderful, well-organized, interesting and FUN blog and enjoy visiting and having YOU visit us as well. Our blog is all about fun. I know it could be improved in many ways but at my age I’m inclined to just focus on fun and forget about reorganizing! Whatever it is that you do, keep doing it because for you it definitely WORKS. We love you!

    Hugs, Pam and Teddy too

    1. Thanks Pam and Teddy! The fun definitely shines through on your blog! It was one of the very first I found when I started, and I’m so glad I did.

  15. I was the high school yearbook photo editor too – I never thought the smell of developing chemicals would leave my skin! My blog is new, but reflects my past as an educator, always trying to provide helpful information in a way that people can relate to (and improve their lives with their dogs)…I’ll certainly need to take on some of your spreadsheet passion and get myself a good editorial calendar going :-) Thank you for the inspiration!

    1. I love that you point out how you provide helpful info in a way that people can relate to. That’s definitely key! Haha, and agreed about those developing chemicals! I can still smell them now.

  16. It is easier for me to put things in writing than talk about them so that is what got me going with my blog, by sharing my Domestic Violence escape with Baby and then Layla’s life with me is what keeps me going in so many ways.

    1. I know what you mean, writing can definitely be easier than talking sometimes. I’m glad that writing and blogging help to keep you going. Hugs to you and Layla!

  17. I loved this post and it came at the perfect time for me. My passion for senior dogs inspired my website, and my dearly beloved dog Red (who I had to say goodbye to recently) was my muse. I’m the worst photographer but I bought a camera and took a basic course to gain some skills, so there has been some improvement. At least now I don’t put the camera down before the actual picture has been taken!! I like how you touched on other aspects that contribute to success including organisation and variety. Thanks again!!

    1. That’s funny about the camera…Yes, the DSLR isn’t as quick as my smartphone, so I would move it sometimes before it finished in the beginning, too! I’m sorry to hear about Red. We have a senior dog – our first pet, actually! He’s seen five cats enter his domain now, and he’s very good with them.

    1. I find that writing can be easier than speaking, too. I’m so awkward in person sometimes. Hehe. Thank you for the very kind words. Your writing, humor and amazing storytelling skills shine through on your blog, which allows me to feel like I know Bear and Ellie personally.

  18. I love the photos on this post… they show your love of cats but also make ME (even me, a dog) appreciate cats more…. Or maybe your guys are just really cute…?

    1. Thanks Mishu! I’m not sure if our dog Eddie appreciates our cats or not, but he does appreciate that they take up so much camera time so he’s not the target. :-)

  19. All that you have written I strive for but it has taken me some time. When I started blogging I had no idea all the technical stuff that went with it. I still struggle with and am working on that aspect DAILY!
    I agree about not declawing cats! TOTALLY against that!
    I also tend to use way too many exclamation points!!!! MOL!!!!!!!
    Anywayyyyyy….. such a great post.
    I am working on my brand – constantly and recently rebranded.
    Want to collaborate on e a screenplay? I wish I had the knowledge to do that as I am constantly writing movie scripts in my head.
    I also lean toward humor in my articles.
    My photog skills have become a LOT better but still need work.
    Only so much I can do with a phone camera but I have learned a lot about lighting, positioning, etc.
    Such a great post and it really made me think about many things.
    Your cats are beautiful!

    1. I’m glad you found the post helpful. I’m still learning daily as well. What works, what doesn’t work. And there are things I still want to do with my blog. It a neverending creative project that offers me enjoyment! Hey, nothing wrong with exclamation points – I find myself using them a lot and then remove half of them. :-)

  20. Another paws up for spreadsheets! I’m a researcher and organizer by nature too. I have a long way to go to do anything with photography. I really suck. But that’s a goal to improve. Your blog is lovely, and definitely an inspiration for where I’d like to me someday (with my 2 month old baby blog.)

    1. Congrats on your two-month-old blog! Aren’t you glad you found BlogPaws early on? I was told about it right in the beginning and found so many helpful and inspiring bloggers that way. I’m sure my blogging journey would’ve been very different without those bloggers. I look forward to reading your posts. Happy to meet another fellow cat blogger.

  21. What I think is important is that not everyone moves at top speed and it takes them time to get where they are going. Inspiring worldwide pet blogs are on the rise and this is something the USA needs to remember. The quality and commitment are there and I can’t wait for more blogs in Europe to reach big numbers.

    1. Agreed…I know I’m still on my journey of where my blog is going. And that journey will never stop. I read blogs from all over the world. I feel that my message can apply to anyone worldwide and hope it was received that way by most.

  22. You certainly found the sweet spot combining your talents. It is always important to try and contribute something useful, beautiful or entertaining. Or any combination of those.

  23. I began blogging as an outlet to a very stressful job. It became a daily journal of my cat. This summer will be 10 years since I began blogging and I am seeing my focus changing, especially since I’ve retired. My background was mathematics, music, and research. None of these really led to rebranding my blog, except for the research. I’m working on the photography and writing aspect.

  24. lol @ police kitty!
    i remember developing film too. kinda miss it… something about not knowing what you’d get was more fun than not knowing what you’re going to get from some app filter or software tweak.